Before the calendar was revised to create Ordinary Time (What about the liturgical year is just ordinary?) the Sundays leading up to Lent had much more interesting names than "The Seventh Sunday of Ordinary Time."
Say good bye to Alleluia
This Sunday, the first of three before Ash Wednesday, was called Septuagesima Sunday. It was the first warning of the approach of Lent. Actually, the warning began on the Saturday before when the Alleluia was used for the last time during the Divine Office and not again until the Easter Vigil.
Read More at Aquinas and More
Hear it pronounced here.